DIRECT BOOKING WEBSITES

Build a Website You Own.

Give your vacation rental business a professional online home where guests can discover your properties, trust your brand and connect or book directly with you.

Professional rental websites starting from $99*

Your Business Should Be More Than a Marketplace Listing.

Airbnb, Vrbo and other marketplaces can help you reach travelers, but your rental business doesn't have to depend on them for every guest relationship.

01 — DEPENDENCE

Your Business Lives on Someone Else's Platform

Guests discover your property through a marketplace where thousands of other rentals compete for attention.

02 — COMMISSIONS

A Percentage of Your Revenue Can Add Up

When bookings come through third-party platforms, platform fees and commissions can become a significant business expense.

03 — BRAND

Your Rental Deserves Its Own Identity

A dedicated website lets you present your property, story, reviews, photos and brand exactly the way you want.

Your own website gives your business a digital home you control.
Vacation rental owner managing a direct booking business

Give Your Rental a Professional Home Online.

A professional website gives your rental business a place to build its own brand, capture direct inquiries and create a long-term relationship with guests.

◆

Build Your Brand

Create a recognizable identity instead of looking like just another marketplace listing.

↗

Increase Your Control

Control your content, photos, messaging, policies and guest experience.

$

Keep More Revenue

Direct bookings can reduce OTA commission costs, although other business costs may still apply.

◎

Build Repeat Business

Give previous guests a direct destination when they are ready to stay with you again.

How Much Could You Potentially Save?

Use this simple calculator to estimate the commission amount that could stay with your business when eligible bookings move to your direct channel.

POTENTIAL COMMISSION SAVINGS

Turn Your Website Into Another Revenue Channel.

A direct booking website can give you another way to attract and convert guests without relying on a marketplace for every reservation.

Example: $500 average booking × 10 bookings/month × 15% estimated commission = $750/month.

This is an illustration only. Actual fees, payment processing, marketing and website costs can vary.
Estimated potential monthly savings
$750
$9,000 estimated potential savings per year

Build Multiple Paths to Your Business

Your website doesn't have to replace Airbnb, Vrbo or other booking channels. It can work alongside them to create a stronger overall distribution strategy.

A

Airbnb

Reach travelers searching on the marketplace.

V

Vrbo & Other Channels

Expand your visibility across multiple platforms.

⌂

Your Website

Create your own branded direct channel.

The goal isn't to abandon OTAs. It's to stop relying on only one way of getting business.

How a Direct Booking Website Works.

Your website becomes the destination where visitors can learn about your property, build confidence and take the next step.

01

Guest Finds You

Through Google, social media, referrals, email, QR codes or advertising.

02

Visits Your Website

They see your property, photos, amenities, reviews and brand.

03

Builds Confidence

Clear information and professional presentation answer the questions guests have.

04

Books or Inquires

Guests can use your chosen booking, inquiry or contact method.

05

Relationship Grows

Your business has another direct channel for future guest relationships.

Everything Guests Need to Feel Confident.

Your website can be designed around your property, guests and booking journey.

01

Property Pages

Showcase every rental with dedicated information.

02

Photo Gallery

Present your property with high-quality imagery.

03

Availability

Show guests when your property is available.

04

Booking / Inquiry

Give visitors a clear path to take the next step.

05

Guest Reviews

Use social proof to build confidence.

06

Amenities

Clearly communicate what makes your property special.

07

Location

Help guests understand where they will be staying.

08

Mobile Friendly

Give guests a great experience on phones and tablets.

09

WhatsApp

Make it easy for guests to contact your business.

10

Policies

Present important guest and property information clearly.

11

SEO Foundation

Build a website that can support future search visibility.

12

Analytics

Understand where your website visitors are coming from.

More Than a Website. A Business Asset.

A strong direct channel can help your rental business look more professional, communicate directly with guests and create opportunities beyond marketplace listings.

◎

Stronger Brand

Give your property a recognizable identity guests can remember and return to.

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More Revenue Control

Create another booking channel where you have greater control over the guest journey.

♡

Better Guest Relationships

Build a direct connection with guests before, during and after their stay.

What Owners Want From Their Own Website.

A professional website can give rental owners another way to present their business and connect with guests.

EXAMPLE OWNER FEEDBACK
★★★★★
“Now I have one professional website I can send to guests instead of sending them different listing links.”
Vacation Rental Owner Example feedback
EXAMPLE OWNER FEEDBACK
★★★★★
“It makes my rental feel like a real business and not just another property listed on a marketplace.”
Short-Term Rental Owner Example feedback
EXAMPLE OWNER FEEDBACK
★★★★★
“Having our own website gives us another way to stay connected with guests who already know our property.”
Vacation Rental Business Example feedback

These are illustrative example feedback cards, not verified GrowMyRental client testimonials. Replace them with genuine client testimonials as they become available.

Examples of What Your Rental Website Can Look Like.

Every website can be customized around your property, destination, brand and guest experience.

Waterfront vacation rental website example
WATERFRONT STYLE

Coastal & Waterfront Rentals

A visual-first website focused on property photography, destination appeal and direct inquiries.

View Example →
Luxury villa rental website example
LUXURY VILLA STYLE

Luxury Villa Rentals

A premium presentation for owners who want their properties to feel like a luxury brand.

View Example →
Multi-property vacation rental website example
MULTI-PROPERTY STYLE

Multiple Rental Properties

Organize multiple properties, destinations and guest options under one professional brand.

View Example →

From Idea to Live Website.

We keep the process simple and start with a consultation so you only build what your business actually needs.

01 — CONSULT

Understand Your Business

We learn about your property, guests, goals and current booking setup.

02 — PLAN

Plan Your Website

We determine pages, features, content and booking requirements.

03 — DESIGN

Build the Experience

Your property is turned into a professional branded online experience.

04 — CONNECT

Set Up Booking

We configure the appropriate booking, inquiry or contact journey.

05 — LAUNCH

Test & Go Live

We test the experience and prepare your website for launch.

SIMPLE STARTING POINT

Build Your Direct Booking Website

from $99*

Start with a professional rental website designed around your property and business goals.

Professional Design
Mobile Responsive
Property Pages
Photo Gallery
Contact / Inquiry Options
Booking Integration Options
Discuss Your Website →
*Starting price only. Consultation required. Final pricing depends on the number of pages, properties, features, integrations, customization and other project requirements.

Direct Booking FAQ.

A few common questions rental owners ask before building their own website.

No. Your own website can work alongside Airbnb, Vrbo and other channels. The goal is to create another path for guests to discover and connect with your business.
Yes, depending on the booking setup you choose. A website can connect guests to a direct booking system, inquiry form, contact method or other booking technology.
Not necessarily. Bookings that continue to come through OTAs may still involve their applicable fees. A direct channel can provide an alternative path for eligible direct bookings.
Yes. A website can be structured around one property, several properties or a broader vacation rental brand.
$99 is a starting point rather than a universal package price. Final pricing depends on your requirements, including pages, properties, features, integrations and customization.
Yes. That is why the process starts with a consultation. We can understand your current setup and determine what type of website and booking journey makes sense for your business.

Ready to Build Your Direct Booking Channel?

Let's discuss your property, your goals and what your website actually needs. Start with a free consultation and build from there.

Get Your Free Consultation →